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Our Brands

Story Of Lola

Story of Lola is a brand born from the streets of East London. Ever since Lola launched, she has been bringing a feminine edge into streetwear through fun furs and fresh and exciting silhouettes. Lola can be the girl who wears heels on every occasion, or the girl that rocks up in the latest Air Max drop.

The New County

The New County is a homegrown British London based brand, founded in 2015 by British Fashion Designer Walé Adeyemi (MBE). A menswear brand exploring the individuality of style through the expression of fabrication and feeling.

B-side By Wale

B-side was founded in 1995, by British Fashion Designer Walé Adeyemi (MBE). B-side, has built its reputation as one of the leading proponents of British street fashion. Based in the heart of East London. Over our 20-year history, we remain independently owned and run. "Somewhere between the kerb and the boutique"

Fashaddict LDN

The Hub of the latest streetwear brands including The New County, Story of Lola and B-side. Explore the collections today!