The New County
Homegrown British London based brand, founded in 2015 by British Fashion Designer Walé Adeyemi (MBE). The starting point of the brand was to develop a menswear brand which was ready to explore new areas, and recreate classic styles of ponchos and bomber jackets.
Story Of Lola
With a humble beginning in 2010, Lola began her mission of bringing fun and individuality back into fashion. Soon after that the faux fur oversized hoodie was born and became a staple of the Lola name. Today the essence of the brand is curation of feminine style developed into classic streetwear styles. This. is. Lola.